During my time at Kraken, I served as the lead designer for one of our clients, Exalted Funeral — an online shop for indie tabletop role-playing games. I designed ad campaigns from the ground up and worked on digital marketing assets, including emails, social media graphics, and more. Below is a look at some of the work I did.
For their Black Friday sale, the team wanted an aesthetic reminiscent of old school horror movies. I created a mood board (as seen below), which would help inform my design.
The Black Friday sale would be advertised via email and social media. I created appropriately sized graphics for both; drawing the color palette, font choices, and visual effects from the mood board I created. Below are the final graphics I created for the Black Friday campaign.
Lastly, below are a sample of some of the static and animated marketing emails I designed to advertise various products and Kickstarter campaigns to Exalted Funeral's existing customer base.
